The “Voice” of Trade Show ROI.
Program Titles
- Trade Shows Don’t Cost… they PAY!
- Any trade show or event where sales leads are generated for exhibitors.
Richard Erschik on industry-proven solutions to the pervasive problem of poor sales lead “follow-up” after trade shows and lead generation events. He gets everyone on the same page regarding sales lead generation, qualification, response, and post-show lead follow-up. You will learn the latest pre——and trade show exhibiting strategies and tactics that assure a positive exhibiting ROI.
Considering the reemergence of trade shows since COVID-19, it is a perfect time for show organizers to invest in educating their exhibitors as a relationship builder and retention strategy.
The three critical phases of exhibiting are covered in Richard’s session.
- Pre-Show — The audience learns how to get more attendees to visit their booth and consequently generate more sales leads.
- During the Show, the audience learns how to engage booth visitors effectively, qualify their interest, and move them into their sales funnel and along the buying continuum.
- Post-Show — The audience learns how to respond to their leads in a new way that assures 100% lead follow-up and a positive ROI (Return on investment) from exhibiting.
Presidents/CEOs/CMOs/CFOs of exhibiting companies recommend Richard Erschik’s presentation for their trade show management teams to learn how to increase sales, justify trade show costs, and demonstrate a means to achieve a positive ROI from the exhibiting investment.
Exhibiting company sales managers recommend Richard Erschik’s presentation for their trade show management teams because it transparently showcases the problems of salespeople contacting all the booth visitors and following up on all leads after a trade show. It demonstrates how to nurture leads outside of the immediate sales funnel and stages them for follow-up after the Show.
Richard Erschik has decades of exhibiting at more than 100 trade shows.
Based on his experience, he understands exhibitors’ challenges, including staff limitations, budget cuts, poor lead follow-up, and questionable ROI after a trade show.
Richard developed an exclusive “process” for responding to and managing sales leads after a trade show to address these challenges.
He has conducted over 350 international in-person seminars, online training webinars, and workshops.
For 18 years, he has been a featured speaker, round-table moderator, and exhibitor educator at the EXHIBITOR Show.
Richard is listed in Trade Show Executive Magazine’s Who’s Who in Specialty Service Contractors in the specific area of exhibitor education.
With his wealth of experience and expertise, he provides high-value insights and presentations to help exhibitors succeed.
Richard’s Differentiator: “While all others tell exhibitors what to do at a trade show and why, he shows them how and helps them realize that trade shows don’t cost… they pay!”
Books by Richard Erschik
Book Richard Erschik for your Event!