Richard Russakoff

Program Titles

• The 12 critical success factors to maximize your business growth.
• What are the 8 essential responsibilities that every CEO must focus on or delegate to someone exceptional?
• How to identify your company’s current stage of growth and what it will take to achieve the next level.
• Firing Customers
• What is the difference between the roles leadership and management must perform?
• The key factors that influence and determine your company’s value.
• How to See and Create a World of Opportunities
• How to gain market information about what your customers really want and what your competitors provide

Rich Russakoff, an expert in financial strategies and capital acquisition for growing companies, will spell out a surefire method for acquiring bank and investor financing that you can immediately implement.

While some businesses manage phenomenal growth with flying colors, most crash and burn under the stress of even moderately high growth.

Why?

What makes the difference?

How can you ensure that your company will make the right decisions to sustain growth?

Rich’s experience comes as a result of working with some of the country’s top high-growth companies, being a former Senior Consultant for Inc. Magazine, and an owner of one of the USA’s fastest-growing companies.

He knows why a select few continue to achieve rapid growth while nearly 20% of companies listed on the Inc. 500 List are out of business within two years.

Imagine an organization where everyone is focusing their time and efforts where they excel the most, adding incredible value and loving life.

Rich Russakoff’s “Taking Your Big Leap” discussion shows you how to have this.

Solid, Actionable, Take-aways

Entrepreneurs need solid, actionable takeaways when they devote precious time to being lifetime learners. Solid, actionable take-aways are precisely how Rich Russakoff has developed his career as an internationally acclaimed speaker, featured at hundreds of entrepreneurial conferences and leadership workshops.

With over many years of experience as a serial entrepreneur and speaker, Rich’s presentations have been offered with sponsorship alliance partnerships for entrepreneurial audiences through conferences and workshops, including:

•    INC Magazine Conferences
•    Fortune Magazine Summit
•    Entrepreneur Organization Conferences and Universities Worldwide
•    Associations and Franchises
•    Annual presenter at MIT

His most popular programs today are:

• The CEO Checklist: How Savvy Entrepreneurs Survive and Prosper
• How to Create a Sensational Presentation for Any Kind of Funding
• Make Banks Compete to Lend You Money: The 10 Surefire Steps to Bank Funding Success
• 

Firing Customers

In my retail business, we created a catalog. We found a commercial printer about 100 miles away from the Outer Banks. They were an excellent commercial printer. However, they did not have the printing equipment or expertise to create the caliber of catalog we wanted. Every time I received the first catalog run, I would erupt in rage and frustration over the quality of the work they provided. During one of my rants, our sales rep, who was always conscientious and professional, reached his tipping point and said, “Well, maybe you should take your business elsewhere. “He very quickly put me in my place. I was the customer from hell who could never be satisfied. Essentially, I was paying for a Chevy and demanding the performance of a Tesla.Just as we can choose what service providers we engage with, we can also decide when the custom we receive from our client is no longer worth the hassle.Several of my clients are considering firing consumers who: Treat them like a doormat. Are abusive to their staff. Always try to beat them down on price. Can never be satisfied. Aggressively push for never-ending project scope creep. Are marginally profitable at best. Don’t know what they want and blame the company for not being a mind reader. Can’t recognize the value they are receiving. Hurt the company’s morale. Do not respect boundaries. Have no respect for anyone’s time. These are the customers who consume excessive amounts of the business’s time and resources with little to no return on investment. This represents an opportunity cost; every minute spent with this client is a minute not spent with another, more favorable client. Sometimes you can resolve the issue by calling the client out. That’s what the sales rep for the printing company did for me, and I got the message. One entrepreneur I worked with created a premium liquid soap packaged in a collectible bottle. One of their clients was Bed, Bath, and Beyond, who played ‘gotcha’ to discount what they paid. In the industry, it’s called a chargeback. Amazon does the same thing. We decided to raise our prices to BB&B, and they called us to ask why. We said it was to cover the cost of their arbitrary chargebacks. “You represent ten percent of our business and ninety-five percent of our chargebacks.” BB&B promised, “If you don’t raise your prices, we will eliminate all chargebacks and reimburse you for any chargeback you believe was arbitrary.” There is a difference between a demanding client and one that is abusive. A demanding client can be challenging and hold you to a higher standard. That is a good thing. You can’t be everything to everyone, and sometimes you have to regretfully turn down business. As you grow, you’ll find that firing customers can be a smart business. “By all means, fire the customers who aren’t worth the time and the trouble. But understand that the moment you insist the customer is wrong, you’ve just started the firing process.” – Rich Russakoff

Books by Richard Russakoff

• People, Time & Money
• Make Banks Compete To Lend You Money: The Complete Guide to Business Loans
• Mastering the Art of Bank Financing

Book Richard Russakoff for your Event!

Building Growth – Business Skills – Financial – Money Management