Sales and marketing communications
Program Titles
- P.E.P Talk
- Seed Corn Farmer
- Technology for Competitive Advantage
Richelle “Rikki” Trerice Arundel, MSc, PSAE, FPSA, FRSA, ALAM (HON). She is unique; she is openly and proudly transgender. An expert in sales and marketing communications with an impressive track record as a successful businessman, Rikki stunned the speaking industry in 2002 by changing gender. Little did anyone realize the incredibly positive impact this would have on herself, her fellow professional speakers worldwide, and her clients.
“Here was a woman who used to be a man speaking to me about courage and change. Her message and delivery were powerful, polished, professional, and pertinent. Rikki is an experienced speaker. She is both funny and dramatic without being melodramatic. Her message about change is wonderful, and that day’s performance touched and inspired me.”
We talk glibly about a man’s world and a woman’s world, but to experience the difference is truly inspiring. Changing gender has given Rikki an insight into communications that could not possibly be gained from living just as one gender, and allowing herself to be truly open and vulnerable has enabled her to connect with audiences in a way she could never achieve in the past.
With more and more women as consumers, buyers, marketers, salespeople, and managers, a new approach to business is emerging. As a result of this substantial global Gender Shift, everyone needs to more clearly understand gender differences in communications and adapt their sales marketing and management strategies to suit.
Rikki has over 30 years of experience in sales and marketing communications and now works with clients by speaking at their conferences and trade shows, coaching their staff and management in advanced presentation skills, and chairing their events. But being transgender has provided her with a unique gift of understanding the differences in how men and women communicate. She is a master communicator and entertainer with a unique ability to transition the gender divide. Your audience won’t just listen to Rikki; they will participate in an exciting motivational event that changes lives.
Richard Arundel has developed a unique specialization in coaching sales and marketing professionals in “High Tech High Touch Selling and Presentation Skills.” His understanding of the practical application of technology in sales and marketing, which he presents in a humorous and entertaining style, makes him one of the most sought-after, content-rich, motivational speakers in the UK today.
During his early career in the Financial Services Industry, Richard’s experiences spanned the entire breadth of sales and marketing disciplines. From copywriter and technical trainer to a successful sales associate and sales manager. From head of sales training for a 500-strong sales force to head of marketing for one of the fastest growing companies in the eighties financial services boom.
Since moving to information technology ten years ago, he has become one of the leading UK authorities applying technology in sales and marketing. He is a regular technology columnist in Money Marketing and Prospect magazines and is now recognized as a leading expert in using Internet technology in sales and marketing.
Book Richelle T. Arundel, MSc, PSAE, FPSA, FRSA, ALAM(HONS) for your Event!