- Make a Name for Yourself
- Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Robin F. Roffer shares her own “fish out of water” stories and those of business leaders who became vital contributors by capitalizing on what makes them unique.
The name “Big Fish” means to “differentiate yourself from the pack and to stand out.”
She peels away the layers of its various clients to reveal the essence of each of those brands, and to develop imagery to appear on any screen or in print.
In today’s “multi-platform world,” Robin says that brands need to find the most emotionally arresting ways to reach their target audiences.
She calls her method “the holy Trinity of Branding—Authentic, Clear and Consistent.”
After stints in retail, radio and the newspaper business, Robin became the Manager of Creative Services for Turner Network Television (TNT,). She later directed affiliate advertising and promotion for CNN, Headline News, TNT and TBS.
Deciding to branch out on her own, Robin launched Big Fish, with Discovery Networks and Hanna-Barbara as her first clients.
She became an expert at conceiving and producing television promotions for TV networks, and added AT&T Interactive as a prominent client, helping to develop content for the Internet.
Robin’s expertise on the Internet became so extensive that she focused much of her attention on website branding.
She crafted strategies and plans for FoxKids, and developed websites for Bloomberg Television,
Turner Networks, Fox Family Channel, National Geographic, Oxygen, Fox Cable Networks, Hallmark Channel and Univision.
Recent projects include ABC’s fall launch, UPN’s “America’s Next Top Model” and A&E’s “Growing Up Gotti.”
“.” Released by Broadway Books, the top selling book became critically acclaimed for its advice to women about how to market themselves as their own best assets.
Her renowned ability to brand entertainment properties, Robin is also a noted humanitarian.
She developed community outreach programs that include Lifetime’s “Women Rock” to raise awareness about breast cancer,
CNN’s “Your Choice, Your Voice” for high school students,
FSN’s “Reading All-Stars” literacy campaign,
The History Channel’s “Save Our History” which raised money for the World War II Memorial, and
Comedy Central’s “Comedy RX” hospital based program promoting the healing powers of laughter.