Implementing the techniques and philosophies in the power of small: Why Little Things Make All the Difference
Program Titles
- Starting and running your own business: Providing actionable information in a humorous and engaging manner.
- Building Bestsellers with Today’s Thought Leaders: Aflac Duck
- Demystified the notion that nice guys finish last.
- Marketing strategy: How to Conquer the Business World with Kindness
- Shifting the paradigm of how women are perceived as business leaders
- Women’s leadership
- The advertising industry
- Help marketers get noticed
- The Power of Nice: The powerful four-letter word that can change your life!
Robin Koval, B.F.A., M.B.A., has been a driving force in advertising for many years.
As a marketing strategist and new product expert, her experience spans almost every category, from beauty and beverages to distilled spirits and pharmaceuticals.
Her successes include the daring:
“Yes, Yes, Yes” of Herbal Essences and the
AFLAC duck quack is heard around the world.
Robin is responsible for the general management of the agency, including client services, strategic and new business development, and the Buzz unit.
A founding member of the agency with Linda Kaplan Thaler, she has helped the organization grow from a fledgling start-up to one billion dollars in billings.
Her organization is consistently ranked by industry publications as one of the fastest-growing agencies and is celebrated for its breakthrough creative and getting immediate results.
Its blue-chip clients include:
Procter & Gamble’s Dawn,
Swiffer,
AFLAC,
Champion,
Continental Airlines,
Kodak,
Kraft,
Lunesta,
Pfizer,
Trojan
U.S. Bank.
The Power of Nice was widely featured in the media on television programs like A.B.C.’s Nightline and N.B.C.’s “The Today Show” and in print publications such as Time, Business Week, Newsweek, O: The Oprah Magazine, U.S.A. Today, and The Wall Street Journal.
Robin received the Compass Award from the Women’s Leadership Exchange for her work shifting women’s perception as business leaders.
Robin was honored with the prestigious Advertising Women of New York’s Working Mother of the Year Trailblazer Award.
She was inducted into the YWCA’s Academy of Women Achievers.
Robin Koval provides actionable information humorously and engagingly.
Books by Robin Koval, M.B.A., B.F.A.
- The Power of Small: Why Little Things Make All the Difference,
- The Power of Nice: How to Conquer the Business World with Kindness
- Bang! Getting Your Message Heard in a Noisy World
Book Robin Koval, M.B.A., B.F.A. for your Event!