Susan O’Malley, NBA, through her business savvy has become one of the most successful and powerful woman in professional sports.
As President of Washington Sports and Entertainment, O’Malley oversees business operations for the Washington Wizards and the WNBA’s Washington Mystics.
She’s also responsible for MCI Center operations, entertainment and new business development, finance, human resources/payroll services, marketing, team operations and TicketMaster.
As a credit to her marketing genius, Advertising Age named O’Malley on its “Top Marketing 100” list in 1994 and she was just selected by Sports Business Journal as the #2 female in sports.
Her trademark of “putting the customer first” has resurrected an organization that ranked last among its peers in nearly every category when O’Malley stepped into the job.
She took over the organization at a time when the relationship between the front office staff and season ticket holders was combative and strained.
By listening to ticket holders concerns, O’Malley initiated a communications plan and responded to their voices. She aggressively implemented numerous ideas to restore and develop strong, positive relationships with ticket holders, corporate sponsors, and the media.
During her first season managing off-court activities, the team experienced the largest ticket revenue year in the history of the franchise. That same year, the club achieved the highest renewal rate of season tickets ever by the franchise, including the year following the 1977-78 Championship season, and the club sold out a franchise record 30 home games during the 1994-95 campaign.