- International Marketing
- Global Marketing
- Doing Business in Greater China
Tim Ambler: The organization that knows how to gain and keep customer preference will keep making money.
So how does an organization secure customer preference?
Does top management truly understand and cherish the sources of cash flow?
Innovation is key to increasing the business from existing customers and gaining the loyalty of new ones. How can these things be measured?
How can any company really measure the effectiveness of its marketing performance?
For most companies, brand equity is easily their most valuable asset: how can it be measured and managed?
Tim Ambler tackles these contentious issues in his work.
His experience and research combine to underscore the importance of brands and the marketplace as the place to understand them.
Books by Tim Ambler
- Marketing from Advertising to Zen
- The Silk Road to International Marketing: Profit and passion in Global Business
- Doing Business in China