- Reinvent your Brand & Reignite your Business
- There are many choices but only one customer
- The Essence of Marketing Today
Timothy R. Pearson’s revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business.
While consumers, customers, and marketplaces have happily adapted to new realities, most marketers have not.
Renowned marketing expert Timothy R. Pearson explains why you need to sever your ties to comfortable old ways of marketing and bring your company’s marketing into the 21st Century.
Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science — which couldn’t be further from the truth.
The Old Rules of Marketing Are Dead is a roadmap for breaking out of old, established (and increasingly ineffective) routines and reinventing your marketing by:
Positioning marketing as a business partner — not as a mere tool for meeting a strategic objective
Hold marketing accountable for results with application of hard data — not vague qualitative measurements
Providing leadership within your organization — not following the leads of everyone else
From research frameworks and concept development to planning, budgeting, media placement and program implementation, marketers have not kept up — to the detriment of themselves and their companies.
Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post-Great Recession business landscape.
Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services — and your future.
Timothy R. Pearson was president and CEO of a leading international management consulting firm serving the Global 1000.
He has also served as Vice Chair, Global Managing Partner, Marketing and Communications for KPMG, the global Big 4 accounting, tax and consulting firm, and president of several advertising agencies.
He has served on the Advisory Board of the Nobel Peace Center, Oslo, Norway, and on the Harvard Business School’s Dean’s Research Society, and has received numerous honors in the marketing arena, including but not limited to Advertising Age’s Best, The Wall Street Journal’s Best, and multiple Belding, Cable, Clio, Echo, Golden Phone, Lulu, Proto, PRSA, and Sunny awards.
Books by Timothy R. Pearson