Market Strategy for Thought Leaders
Program Titles
- How to Market Yourself as a Thought Leader
- Brand It and They Will Come
- How to Stand Out in a Crowded Marketplace
- How to Rise Above and Outsmart the Competition
Vickie Sullivan is recognized as the top market strategist for thought leaders. She specializes in brand and message strategies in crowded markets and has helped thousands of companies outsmart their competition. She is famous for explaining why buyers buy in lucrative markets and strategies for capturing and leveraging those opportunities.
Sullivan has also been quoted in mainstream media such as Fortune, The New York Times, and Investor’s Business Daily.
Her work and views have appeared in books such as Bright-Sided: How Positive Thinking Is Undermining America by Barbara Ehrenreich, Secrets of Six-Figure Women, and Getting Started in Consulting.
Sullivan’s groundbreaking work earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard, where she served on the Executive Committee. As a former member of the mentoring committee, she has given three presentations to the student body there on personal branding and prominence. She also served as an adviser on branding and thought leadership for Support Collaboration, an invitation-only event.
The first in her family to graduate from college, Ms. Sullivan earned her bachelor’s degree in Journalism with a Public Relations emphasis at the University of Oklahoma.
Vickie’s advice is right on target. After applying my techniques, I obtained a consulting contract for my target market. In the day I spent with her, I learned how to reveal my uniqueness, differentiate me from the competition, and leverage my research and writing projects for profit.
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