- You need to have written materials for Visual learners…
- Define Your Target Market
- Power Speaking
Victor C. Osteen has helped countless speakers define, market, and grow their business.
“R” IS FOR RESPOND – We are in a fast paced- get there first- world. It is so important that each and every contact you receive is responded to as promptly as possible.
Sometimes being the first to respond makes the difference in you getting the work or not. It makes you a star in other people’s eyes.
If you do not res…pond quickly then the meeting planner will move right on down the list.
People just do not and will not wait anymore for anything, much less a slot they are trying to fill on a tight schedule.
I have always said that you could call 100 speakers and only about 6 would even call you back. Even when I have not responded as quickly as I would like people say thanks for getting back with me so quickly.
Also with the “AIG effect” in the meeting industry things move faster and harder than they used to. I know each of us think we are “Sooooo Unique” that they just could not get anybody like me or as good as me.
Think again! There are lots of people out there trying to fill the same 60 min. spot as you are. Like it is often said, “The key to making it in the music business is to just keep showing up” and it is the same in the speaking business.
You need to keep showing up often in their eyes and if you get the call you need to show up first. Do that and you will create a positive image that will stick with clients and put you at the top of their lists.
“Q” IS FOR QUALITY – The quality of your marketing should be equal to the quality of your fee.
I am speaking of all of the things that the potential client will connect with you. That includes your website, video, one sheet materials, post cards, phone and business practices, stationary, letters, email contact, brochur…es, twitters, products, etc..I am amazed at how speakers get confused with quantity versus of quality.
As I have said before a good marketing plan is to give people a “Bite” then a “Snack” and then a “Meal” with your marketing.
I just watched a demo video where the speaker was saying about how many people he presented to and how valuable the information is to his clients.
The problem is there were very few people in the audience seats. What kind of message does that send?
I have seen websites that look like you are reading the dictionary in number 10 fonts.
Meeting planners read at a 5th grade level if they read at all. We live a Twitter world which is 140 characters. Look at your website content and work on cutting it in half and then divide that by 2.
I can improve the quality of your marketing and your business.
” IS FOR PLANNING – A Marketing Plan is one of the most important aspects in the success of your speaker business. What your plan is- what you act on- is what you get. You need a script developed and ready to share with people of what you can do for them.
A ”Perfect Pitch”. You have to have well designed materials that support your statements and message. You need to have a plan of who you are going to offer your services to and even more importantly who you are not going to offer your services to. Do the people you are marketing to have the: Money, Authority, and Desire (MAD) to engage your services?
If they do not you need to make a plan to finds ones who do. You have to plan of how and when you are going to contact these people. Are you going to call in the morning, afternoon, everyday, or 3 or 4 days a week. Are you going to send emails, post cards, brochures, newsletters, books, etc.?
The more you market the greater number of leads you will have and the greater opportunity you will have to get booked.
So develop a plan of What, Who, and When then work that plan.
I would love to help you develop the marketing plan to get you booked.
“O” IS FOR ONGOING – Marketing is an ongoing activity. Ongoing means; being actually in process continuously moving forward. Your marketing needs to be like the energizer bunny; “it just keeps going and going and going”. As I have mentioned before you need to make contact with potential buyers 5 to 7 times before you c…an even think of getting their attention.
You need to have a marketing plan that incorporates that realization.
A marketing plan should guide your day to day operations and include your long term business goals. This marketing may include personal contacts, telemarketing, written communications, newsletters, blogs, webinars, emails, seminars, direct mail, buyer incentives, and maybe even some advertising. The hardest part is developing this plan.
Once you get started, it “TAKES OFF”! Think of flying a plane, it takes the most fuel to get off the runway and into the air.
But once it is up and flying it is smooth sailing. So get moving and get the process started. The sooner you do the easier it will be to keep it continuously moving forward.
Vic Osteen (The Wizard of Speaking Marketing), master in speakermarketing as he hosts an incredible day …
“N” IS FOR NAME – In the Speaking business your name is your brand. You must keep your name in front of the potential client all the time and I do men all the time.
Your topic is not your brand, your slogan is not your brand, your logo is not your brand.
Your name and YOU are your brand in the speaking business.
You ne…ed to be sure you have it proudly displayed on all that you do so that people will associate whatever you are selling with you.
I am not saying that you do not have to have interesting content or topic but you are what set you apart from all other people.
Think of the big name companies Microsoft, Apple, Ford, Disney you know the names of the founders of those companies. They are big billion dollar companies. Your name is important. People like to know people these days. That is why social media like facebook is so popular.
People like to know who they are dealing with even more than what they are dealing. I believe people are lost and don’t think anybody cares about them so if they feel like they know you they feel like somebody cares.
So lead with your name. Let people know you do care.
“M” IS FOR MEDIUM – You need to express yourself in every available mode of communication. People learn and respond in different ways. You need to meet their needs. You need to have written materials for Visual learners.
E-books for computer learners.
CDs for audio learners.
DVDs for visual learners.
MP3 for mp3 learne…rs
social media for social media learners.
When you produce anything you must be thinking about how else the information can be utilized.
How can I leverage what I am doing to meet the needs of those I wish to serve?
Production is relatively cheaply these days.
So look at what you have created or are looking to create and then think of all the ways you can reproduce it.
Read your book or have someone else read it for on CD and mp3. Have your presentation put on DVD.
Have the DVD audio put on CD.
Have the CD transcribed and put in a book or booklet.
You need to have stuff that lasts long after your message to get the most out of your time and money.
Books by Victor C. Osteen
- Make Your Speaking Business a Money Making Marketing Machine
- 60 Ways to Manage, Market and Staff Your Speaking Business