- New Art of a Leader
- Eight Universal Laws of Leadership
- How to Think and Plan Strategically
- Wisdom of the Generals: How To Triumph in Business and in Life
- Developing Your Personal Charisma
- Principles and Application of Developing a Winning Strategy for Business
- Developing Peak Performance
- Developing and Sustaining New Markets
- Developing a Winning Marketing or Business Plan
William A. Cohen, Ph.D, Major General, USAF, Ret., Professor of business administration, salespeople and executive.
Cohen, Ph.D, Major General, USAF, Ret has presented on four continents, and executives from more than 50 countries have heard him speak.
His academic leader roles have included president of two private universities, and department chairman and institute director at a public university.
Dr. Cohen is also a retired major general from the U.S. Air Force Reserve and has held executive positions in several companies.
Dr. Cohen a registered professional engineer in Israel and holds engineering patents in the U.S., the U.K. and Israel. He was recognized by the Israeli government for his contributions to the development of Israel’s first fighter.
Graduating from West Point, Dr. Cohen flew 174 combat missions in A-26 aircraft in the Vietnam War. His military awards include the Distinguished Service Medal, the Legion of Merit, the Distinguished Flying Cross with three oak leaf clusters and the Air Medal with eleven oak leaf clusters.
Among his 48 books translated into 16 languages and over 100 articles resulting from his research, are the best sellers The Stuff of Heroes and The New Art of Leader.
His awards include the Outstanding Professor’s Award, the Freedoms Foundation of Valley Forge George Washington Honor Medal for Excellence in Economic Education (1985), and the California State University Los Angeles Statewide Outstanding Professor Award. He was the first business professor honored with the latter.
He was named one of four “Great Teachers in Marketing” by the Academy of Marketing Science from nominees from around the world .
He received an Honorary Doctorate in Humane Letters from the International Academy for Integration of Science and Business in Moscow, Russia. Former Prime Minister Gorbachev is a member of this Academy.