- Building and Managing an Innovative Business
- Fail Your Way to Amazing: Becoming a Social Business
- Ekaterina Walter, Global Social Innovation Strategist, Intel
- If you don’t build your dream, someone will hire you to build theirs
Ekaterina Walter has been at the forefront of the social business revolution.
At Intel she led company-wide social media adoption and to date continues to drive change and spearhead innovation with a keen sense for what is real, relevant and resonant to a large conference audience.
“… intelligent, passionate about the subject matter, articulate, and insightful with practical ‘how do advice’.
Her simple five-part formula that Facebook CEO used to change the world-and how any business leader can apply it to his or her own company.
Think Like Zuck examines the 5 principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply-in any organization, in any industry.
She reveals the five “P”s of business success:
PASSION – Keep your energy and commitment fully charged at all times by pursuingsomething you believe in.
PURPOSE – Don’t just create a great product’ drive a meaningful movement.
PEOPLE – Build powerful teams that can execute your vision.
PRODUCT – Create a product that is innovative, that breaks all the rules, that changes everything.
PARTNERSHIPS – Build powerful partnerships with people who fuel imagination andenergize execution.
Her examples of Facebook’s success principles in action – as well as those of Zappos, TOMS, Threadless, Dyson, and other companies –
She asks you to Think Like Zuck as she gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to leading-edge publications.
Walter has been featured in prominent publications such as Forbes and Business ReviewUSA and was named among 25 Women Who Rock Social Media.
She was a featured speaker at TEDx, World Chambers Congress, Web 2.0 Summit, South by Southwest Interactive (SXSW), MIT Leadership Forum, LeWeb, and other majornational and international events.
She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA)and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Ekaterina is consistently one of the best, most energetic, most knowledgeable and highest-ranking speakers we have had a privilege to work with.
5 Ps of Building and Managing an Innovative Business
Ekaterina’s talk is packed with examples of Facebook’s success principles in action-as well as those of Zappos, TOMS, Threadless, Dyson, 3M and other companies. Whether you are a business owner or an intrapreneur within a brand, Ekaterina will give you the inspiration, knowledge, and insight to build a business thatmakes a difference, and to lead your organization to long-term profitability and growth.
Fail Your Way to Amazing: Becoming a Social Business
Becoming a social business requires a thoughtful approach to integrating social media into the fabric ofyour organization. Supported by real-life examples of B2C and B2B companies, Ekaterina reveals what it takes to becomea social business, walks through the framework of creating appropriate strategy and scaling it across business units and/or geographies, and outlines what’s next in the world of social media.
***Ekaterina can deliver a number of tailored speeches around digital media and social marketing from organizing for social business successinternally and building social strategies to tactical discussions on community management and effective social engagement on networks like Facebook, Twitter, Pinterest, etc. to discussing the innovative trends in the social era
Books by Ekaterina Walter