- Employing Generation Why
- Eliminating workplace chaos
- Reducing costly turnover
Eric Chester is the premier expert on Generation Why; in fact, he coined the term.
Whether you call them Generation Y, Millennials, Nexters or simply, young employees, Eric will show your franchisees, managers and executives how to Recruit, Train, Manage, Motivate, and Retain the very best of this new generation!
Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you’re not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table.
In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester.
He frequently appears on national media (Good Morning America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and is interviewed in major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine) to provide insight and perspective to business leaders and concerned adults.
He helps leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation.
His client list includes Dairy Queen, Harley-Davidson, Applebee’s, Universal Studios Theme Parks, Wells Fargo, and Toys-R-Us.
“Our new insight will help us maximize the talents of our young, in-store workforce.”
“Eric’s information is key to enabling us to work with and market to Gen Why.”
“Eric Chester’s ability to present Generation Why information with humor and wit is exemplary!”
“Eric has a message that everyone who hires, manages, and motivates teenagers needs to experience.”
“Eric Chester’s strategies are so necessary for our managers who are dealing with our current and future workforce.”
“Excellent! Our management team has already implemented many
ideas generated from the Generation Why presentation.”
Books by Eric Chester
- Employing Generation Why – Understanding, Managing, and Motivating Your New Workforce
- Getting them to give a Damn – How to Get Your Front Line to Care About Your Bottom Line