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Marian Salzman: Tomorrow’s customers will be better informed more cynical and want far more of a relationship with the brands they buy. Marian Salzman and Ira Matathia is a “think tank” that identifies market forces and consumer trends on a macro level and fees this information across to you.
Marian Salzman’s passion for market research and consumer insights has earned her a position as one of the world’s leading trendspotters.
Salzman is also a trailblazer. She was awarded the first online market-research franchise on AOL and is considered the inventor of focus groups in cyberspace. In the early 1990s, as president of entrepreneurial consultancy BKG Youth, Salzman pioneered youth and Gen X research for client companies that included LEVI’S, Reebok, Nike, and Kodak, and completed the largest-ever study of Generation X in the U.S., for Conde Nast.
Salzman subsequently joined Chiat/Day as corporate director, emerging media and consumer insights. In 1995, she was recognized by Crain’s New York Business as one of “40 Under 40” who were expected to change the business landscape and was among New York magazine’s “Cyber 60,” a group of individuals who are genuine leaders in the field of new media.