- Consumerism In The 21st Century
- A new model of branding
- The search for the elusive global consumer
Ryan Mathews, is a globally recognized futurist, speaker and storyteller. Ryan is also a best selling author, a successful international consultant and a sought after commentator on topics as diverse as innovation, technology, global consumer trends and retailing. He and his work have been profiled in a number of periodicals including Wired, which labeled him a philosopher of e-commerce, and Red Herring, which said of him, “It’s Mr. Mathews’ job to ask the hard questions”.
A veteran journalist, Ryan has written cover stories for Fast Company and other leading magazines has been a frequent contributor to National Public Radio’s Marketplace on topics related to innovation. He is widely regarded as an expert on consumers and their relationship to brands, products, services and the companies that offer them. Ryan has also done significant work in related areas including supply chain analysis, advertising and new product development.
A frequently requested keynote speaker, Ryan has addressed a wide variety of subjects in his speech practice from the future of beauty to the future of house paint. His audiences have included labor groups such as the United Food & Commercial Workers Union, not for profit organizations like Planned Parenthood, associations from the Photographic Retailers Organization to the Grocery Manufacturers of America, academic institutions like Michigan State University and Pennsylvania State University, high technology forums such as Information Week’s CIO Boot Camp and Accenture’s E-Business Symposium, consulting audiences including Cap-Gemini, Ernst & Young and Deloitte & Touche and consumer goods manufacturers from Sherwin Williams to Procter & Gamble, Kellogg’s, Coca-Cola. He has worked and spoken extensively in Europe for clients including Grey Advertising, Musgrave Ltd, the Royal Mail and Unilever. In addition to speaking and his other areas of expertise, Ryan has done significant client work in organizational development as a facilitator and scenario planner.
Ryan received his BA from Hope College in Inner Asian History and Philosophy and did his graduate work at the University of Detroit where he studied phenomenological ontology. He is a Kentucky Colonel and his reputation and experience as a chili authority won him a seat on the International Chili Society’s board of directors. He has also served on the Advisory Board of the Department of Marketing and Supply Chain Management at Michigan State University’s Eli Broad College of Business.
Books by Ryan Mathews
- The Myth Of Excellence: Why Great Companies Never Try To Be The Best At Everything
- The Deviant’s Advantage: How Fringe Ideas Create Mass Markets
- Business: The Ultimate Resource
- A World Of Values