- The impact of the aging baby boom on healthcare: The Baby Boom is about to get sick
- The sales and marketing implications for the patient of the future
- Older, Sicker, Smarter and More Demanding of Quality
- Positioning for the future of Medicare
- The Future of Healthcare in an Age of the New Mature Consumer
- The Reinvention of Retirement
- Unlocking the Generational Code
- Genomics and Aging Leadership
Bruce Clark, M.B.A., Ph.D., has emerged as one of Americas foremost visionaries and authorities on the business and marketing implications of an aging population.
Bruce Clark is a visiting lecturer in marketing performance measurement in the Centre for Business Performance.
He was an associate professor of marketing, and he has also served on the faculty of the Anderson Graduate School of Management.
Bruce’s research and consulting interests lie in marketing strategy and managerial decision-making, especially as they relate to competition and performance measurement.
His continuing work examines how managers evaluate and use performance measures to make decisions.
His research in competition has examined how managers perceive competitors and customers, and how these perceptions affect their behaviour.
Bruce’s work and experiences span high-technology, financial services, professional services, and health care.
Books by Bruce Clark, MBA, Ph.D.