- America’s Generations: Imperative Knowledge
Chuck Underwood is one of the Lightning-Bolt Six: the half-dozen pioneers who created and then popularized the now-white-hot discipline of Generational Study.
- His 800-page book, “America’s Generations In The Workplace, Marketplace, And Living Room” is the comprehensive and authoritative “bible” of generational dynamics and strategies.
- His PBS television series “America’s Generations With Chuck Underwood” is the first such showcase of the generations in the history of national television.
- The clients he has trained, and the Distinguished Speakers Series that have booked Chuck for his entertainment keynotes, represent a Who’s Who of corporate, government, education, and entertainment America.
Chuck Underwood has studied and researched the generational values and beliefs that guide the decision-making of Americans for two decades, he is a leading authority on generational dynamics in both the marketplace and workplace.
Chuck began his generational research, long before the discipline started to come to the widespread attention of American business.
His research clients now include such giants as Procter & Gamble, Eli Lilly, Coca Cola, Western-Southern Insurance, Group Voyagers Travel, and others.
He has hosted and produced shows that have aired nationally and internationally. His productions have attracted major national advertisers such as Wendy’s, Coca Cola, United Healthcare, Converse, Adidas, Meijer Stores, Dr. Pepper, Fila, 1-800-COLLECT, and others.
His television production subsidiary, has received a national-distribution commitment to create and produce a documentary series about America’s Generations.
Chuck’s media career and generational consulting merged several years ago, when he produced a one-hour television Special for public television, entitled America’s Generations: The Silents. After that show aired, he received a phone, asking Chuck to speak on the subject of Generational Marketing Strategy to the prestigious National Summit On Retirement Savings, which gathered nearly three-hundred senior executives in the financial-services industries for a three-day business conference.
Sharing the speakers’ roster with President Bush, Federal Reserve Chairman Alan Greenspan, and other national luminaries, Chuck’s presentation generated instant requests from the Summit delegates to consult their companies and speak to their national conventions about generational dynamics.
Books by Chuck Underwood