The Age Wave: New Opportunities in a Maturing Marketplace
Program Titles
- Optimizing Age Diversity in the Workplace
- Ageless Explorers
- Breaking the Silver Ceiling: New Rules of the Workplace
- The Power Years: A User’s Guide to the Rest of Your Life
Ken Dychtwald Ph.D., is widely viewed as the nation’s foremost authority on the lifestyle, marketing and workforce implications of the “age wave.” During his career, Dr. Dychtwald has addressed nearly two million people worldwide in his speeches to corporate, association and government groups. He is consistently praised for his unique ability to blend cutting edge social science and marketing wizardry with world-class presentation showmanship. His strikingly accurate predictions are regularly featured in the national media, including 60 Minutes, CNN, PBS, The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fortune, Time, Newsweek Business Week, Inc., U.S. News and World Report.
He guides Fortune 500 companies and government groups in product/service development for baby boomers and mature adults. His extensive client list has included nearly half of the Fortune 500.
Dr. Dychtwald has served as a fellow of the World Economic Forum and is the recipient of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. American Demographics Magazine recently honored home as being the single most influential leader in understanding and marketing to aging boomers during the past quarter century.
Customizable Presentations
A mind-expanding journey into the future of medicine, genomic-technologies, nano-technologies, pharmaceuticals, cosmeceuticals and nutraceuticals. How enhanced longevity will transform every aspect of our lives – from work and family to intergenerational politics and financial planning.
A comprehensive overview of the desires, demands and aspirations of today’s maturing (50+) consumers including: who they are, what they want, and why you need to target them. Learn about the core consumer needs and dreams driven by the new adult lifestages including: empty-nesting, grandparenthood, singlehood, retirement and rehirement and discover the adult-oriented boom products and services of tomorrow.
Re-Visioning Retirement
An illuminating overview of the current state of retirement and a vision of tomorrow’s new retirement dream. Learn how each group is doing, their prospects for fulfilling their dreams and what role financial planning has played in getting them to where they are today.
Shangri-La or “Gerassic” Park? The Future of Health and Healthcare
How long might we live? How the longevity revolution is causing yesterday’s “linear” model of aging/living to be replaced by a new “cyclic” life paradigm. What are the new frontiers of medicine – from genomics, anti-aging therapies, organ cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals – and how might the public react to impending breakthroughs? How far will the boomers go in their pursuit of the “fountain of health,” and is healthcare ready for a demanding generation of empowered consumers?
Demography is De$tiny: Optimizing Age Diversity in the Workplace
How to recruit and retain young workers? How to motivate middle-aged boomers? How to attract and reward older workers? How to maximize age-diverse work teams? The new rules for orchestrating the special contributions (and limits) of all the different elements of the new multi-ethic, multi-generational workforce.
From Baby Boom to Age Wave:
The Ten Ways that Boomers Will Age Differently than All Previous Generations
A “no-holds-barred” overview of how boomers will reject their parents’ version of maturity and transform every aspect of adulthood and maturity in the years ahead. Included will be the new rules for work, leisure, retirement, education, family, healthcare, politics, money and consumer empowerment.
Financial Wake-Up Call
Ken Dychtwald presents a visionary portrait of the boomer generation’s key lifestyle and financial aspirations.. How will emerging adult lifestage demands of parenthood, eldercare, retirement, grandparenthood, singlehood and rehirement affect retirement? How does the concept of “LifeCourse Navigation” work? And, based on what we’ve learned about life from the successes and failures of today’s retirees, how financial professionals can most effectively help baby boomers fulfill their personal “retirement dreams.”
Books by Ken Dychtwald Ph.D.
- Bodymind
- Age Power: How the 21st Century will be Ruled by the New Old.
- Demography is De$tiny
- The Power Years: A User’s Guide to the Rest of Your Life
- Age Wave
Book Ken Dychtwald Ph.D. for your Event!