Articles

The objectives of a speaker';s presentation can range from simply transmitting information, to motivating people to act, to simply telling a story.  People who speak in a professional …

Continue Reading about Oration / Speaking to a Group / Glossophobia →

Three questions:1. Which customers are you targeting?2. What is the important need you';ll fulfill?3. How will you meet this need in a unique way? Without setting these types of limits or …

Continue Reading about Strategic Thinking Ensures it’s Crystal Clear →

Steps to living your dreams: 1. Develop your mind. "Be ye transformed by the renewing of your mind." Develop your mind and you will develop the mindset that will attract the money! …

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An elusive answer to the profound question: did great achievers get where they are because of hard work – or do they just have an abundance of natural talent?  The answer is neither …

Continue Reading about Organizations Value the Wrong Things →

Many adult consumers think about financial identity theft.  For some, it is a brief consideration.   For others, it is a deep concern.  This is understandable, as this …

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You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference. Schedules are packed as the high-stakes finance crowd …

Continue Reading about How to Craft an Attention-Grabbing Message →

A few years ago, DisneyWorld executives were wondering what most captured the attention of toddlers and infants at their theme park and hotels in Orlando, Florida. So they hired me and a cultural …

Continue Reading about What Captures Your Attention Controls Your Life →

Meeting planners can support the success of their exhibitors by giving them this tip sheet that I honed after speaking to exhibitors at over 100 conferences with trade shows:First, consider these …

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What makes a meeting truly stand out from others? It's not necessarily how much money was spent but how many positively memorable moments the attendee recalls.Many conferences involve a theme, …

Continue Reading about Come Back to Our Senses: How to Create More Meanin →

I just got back from breakfast with a friend who serves as a volunteer board member for a non-profit trade association. The association is struggling to find (or regain) its place in our new economy. …

Continue Reading about Small Loss for a Potentially Huge Gain: NonProfit →